In the past, food was only delivered by a select group of restaurants (mostly pizza joints) who employed their own fleet of delivery drivers. Let’s consider food delivery as an example. As technology progresses, this typically comes in the form of an improvement upon how things have been done in the past.

Value propositions should explain what the problem is and how your product or service intends to solve it.

They provide the infrastructure and skilled labor necessary to deliver goods and services - in this case, degrees, devices, and dinner - at a lower price per unit than would otherwise be achieved. Universities, factories, and restaurants all have a similar value proposition. You could learn how to fix the car yourself and purchase the necessary tools, or spend a fraction of the time and money with a mechanic. The basic value proposition of an auto mechanic, for example, is the provision of tools and expertise to fix your car at a relatively low cost. It is the offer a person, entity, or company makes to deliver a helpful good or service that would otherwise cost more than the fair value being exchanged. Simply put, a value proposition explains what your company does.

How do you explain what you do so well that a kindergartener will understand? This is the essence of a successful value proposition.Ĭontinue reading or jump to our infographic to learn more about value propositions, see examples of successful strategies, and discover tips to write your own. Value proposition examples from companies now valued at over one billion dollars are great lessons in how to convey what your company does to the general public. What is it about the value proposition of a successful company that is so convincing to customers?

Successful companies from “the valley” and beyond have convinced entire masses of people that their product is better, cheaper, faster… the list goes on. Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool billion.

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